Perhaps I am slow to this realization party but I am surprised how the Internet is being used to start careers. It made sense to me how it could be used to promote careers in the media. I remember back in 1995 when I was setting up Internet access, e-mail, website, etc… for the company that I worked. I was dumbfounded that for so little money our company had access to a world wide audience.
Radio stations had to invest thousands of dollars in equipment, tower antennas, FCC licenses and RF interaction impact studies. It was a great and expensive effort. Television stations even more so. Video really requires much more radio frequency (RF) energy to provide a clear signal on the maximum number of televisions.
The investment was easily recovered through large advertising expenditures but multi-million dollar companies. As we move further and further down this trail the distinction between huge expensive multi-million dollar radio and TV stations is being blurred by talented individuals with access to high quality low cost electronics, and extremely fast Internet connections. (The U.S. Internet connection speeds still pale by Japan’s standards). I personally have a 12MB connection to the Internet, and 24MB is available.
Now as we all know people and companies can be successful even if they don’t have talent or a decent product. They just have to promote, promote, promote! American Online comes to mind. All those commercials, and all those free CD’s! If you put a person with talent with the will to succeed and the Internet you really have something.
Case and point